Branding and messaging campaign for ecommerce B2C printing company, targeted at graphic designers demographic 
GOALS ACHIEVED:
• comprehensive branding campaign with a dynamic, engaging design used across various mediums and messages
• suite of print collateral product samples to demonstrate product range and print quality
• informative, useful pieces with long shelflife to reinforce top-of-mind branding
ROLE: Concept development, art direction, design execution/layout, project management, print production, QA
Color Guide Poster
Oversized Custom Poster with color information for CMYK process printing
Color Guide Booklet
Booklet version of color guide poster containing color swatches and coordination photos
Brochure Kit
Pocket Folder containing 8 folding templates of available brochure folds, coating guides and informative brochure guide poster
Business Card Kit
Custom Packaging containing samples of the Business Card product line
Paper Stock Selector
CD Wallet containing 14 individual inserts showing the range of available paper stocks and coatings with perforated sample chips 
Color Guide Brochure
Brochure version of color guide included in standard Sample Kit
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